Delivering quality family experiences
Families are a key market for many UK attractions and accommodation providers, but all too often visiting somewhere that claims to be welcoming to families can fail to live up to expectations.

East midlands tourism has created the think family Q-book to help businesses in the region to understand today’s family market, how they think and what they need. It shows how, by making a few small changes, you can fulfil and hopefully exceed visitor expectations.

The think family Q-book is packed with:
  • Business tips
  • Market insights
  • Case studies from successful tourism businesses
  • Videos showing what families really want
  • Ideas on how to make a family holiday truly memorable

“At last, business advice written by the people who know what they are talking about, the families themselves! The use of video clips and a clear layout and short cuts for the super busy makes this a really useful toolkit.”
Chas Bishop of the National Space Centre, Leicester

“I found the think family Q-book very useful and picked up some great tips. I have started to introduce a few in my self-catering cottage and these have already been much appreciated by visiting families."
Naomi Carmichael, Croft View Cottage, Foolow, Derbyshire

View the Q-book
You can access the think family Q-book as an e-book or as pdfs.
 
 

E-book
Click here to go to the e-book version.

Pdfs
 Summary version – top tips

By chapter:
  1.   Foreword and introduction
  2.   Introducing the family
  3.   Stimulation, planning and anticipation
  4.   Ease of booking
  5.   Travel to the destination
  6.   The destination experience
  7.   Going home
  8.   Recollection of the experience
  9.   Case studies
  10.   Your staff and the work-life balance
  11.   Glossary, sources of further advice and your feedback

Full think family Q-book